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Contact Information:
Jeddah:
TEL: +966-2-652 8656
Fax: +966 -2-652 7106
P.O.Box 8898 Jeddah 21492 Kingdom of Saudi Arabia
Toll Free No:
800-120-0012
Dubai:
TEL: +971-4-267 9900
Fax: +971-4-267 0026
P.O.Box 35809 Dubai, United Arab Emirates
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Government of Makkah Al Mukaramah (The National Project for Training and Employment)
The Government of Makkah Al- Mukarama has been carrying out an Employment Awareness Campaign in the western region to help reduce unemployment rates among Saudi citizens. In order to do this, the Government of Makkah needs to reach and communicate with young generations within the region. DMS has carried out this role by developing, distributing, and collecting applications filled with personal data of students around the region ( from all academic levels). More than 400,000 applications have been collected and sorted up to date. More data is yet to come in the coming phases. |
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Ana Wal Bait - Household Monthly Newsletter
Ana Wal Bait, a newsletter mailed to females on a monthly basis, is a publication formed with a joint of more than 4 brands. The newsletter aims to strengthen the relationship between brands and their female targets offering them information, articles, and tips related to their daily life necessities; however, more importantly, the newsletter's main objective is to gather data and build a profiled database. |
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Data Entry |
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Pampers POME Program (Proctor & Gamble)
Since the year 2000, Proctor & Gamble has been rolling out a POME program where it collects data from mothers directly after they give birth. The program is carried out kingdom wide and generates huge numbers of records. For the last 5 years DMS has been successfully responsible for entering all data generated from this program. More than 750,000 records have been sorted and entered into the database. |
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Tide Summer Promotion
DMS effectively entered almost 200,000 records for Tide following one of their promotional activities. The process included sorting applications, filtering, cleaning data, and finally data entry. |
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Nestlé Chef Campaign
This huge campaign from Nestlé (Please review campaign details under Store Campaigns) generated more than 34,000 forms with complete information. |
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Data Intelligence |
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Corporate Predictive Modeling
DMS was appointed to help a leading multinational brand in FMCG'S identify the high value consumers who should be the main target for direct communications and CRM programs. A mathematical model (based on both face-to-face and telemetric consumers' data collection) has been developed to predict consumers' specific purchasing behaviors and volumetric measures to segregate the HVC's from others. |
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King Abdulaziz Endowment Signage Testing
Digital Services Provider (DSP) was contracted to handle all the electronic signage for the "King Abdulaziz Endowment" project in Makkah Al Mukaramah. Therefore, DMS designed and executed a comprehensive signage readability study among pilgrims from Iran, Morocco, Indonesia, Egypt, Turkey, India, and Pakistan. |
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Tawaruq Al Yosr Brand Research (Saudi Hollandi Bank)
Bank loans have always been an issue to many people in Saudi Arabia. SHB set out to change that by providing people with new Islamic banking solutions through its "Tawaruq Al Yosr" program. However, to position this product and sell its benefits to clients, it needed to understand their perception of Islamic loans. DMS supported SHB by conducting a research that gathered information through both face-to-face and telemetric consumers' data collection. |
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