About DM

Featured Projects

Sony Nationwide
Call Center

Makkah
National Project for Training

Magrabi Interactive consumer Website

Nestlé
Nestlé Chef Campaign...

Contact Information:

Jeddah:
TEL: +966-2-652 8656
Fax: +966 -2-652 7106
P.O.Box 8898 Jeddah 21492 Kingdom of Saudi Arabia
Toll Free No:
800-120-0012

Dubai:
TEL: +971-4-267 9900
Fax: +971-4-267 0026
P.O.Box 35809 Dubai, United Arab Emirates

Knowing Your Customer

Before and After You Sell

Direct Marketing is a form of communication that sends its personalized messages directly to potential prospects on an individual basis, as compared to sending them through mass media. This form of marketing concentrates on establishing, maintaining and enhancing a long-term direct relationship with prospects. All feedback, responses and details resulting from this relationship are stored in prospects databases to be further analyzed and measured. Based on results, businesses can then adjust their products, services and communications to suit the purchase behaviors and needs of their target audience which will eventually lead to greater returns.

Direct marketing has represented the revolution of Marketing in this last decade. According to the latest research conducted in the United States and Western Europe, the marketing industry is now spending 70 % of its overall budgets on the different vehicles of Direct Marketing such as call center, electronic marketing, and mainly Direct Mail.

The Middle East Landscape

Fact 1: Uni-language region: Arabic speaking region

Fact 2: Television Media Fragmentation (100+ channels Arabic speaking VS 5 English speaking channels across Europe)

Issue: Communicating through Television alone creates Waste

Opportunity: Communicate one-to-one with consumers through direct Vehicles.

With the Kingdom of Saudi Arabia being the biggest market of the Middle East, it is the first market to be impacted by the arrival of this DM model. Educated consumers, growing needs of companies to communicate, and the growing number of subscription or post box services such as bills, magazines and publications will all result in a Multi-million boom in a new industry.

In DMS’ short term experience, the company has come against multi-national giants head to head, and has been able to outperform the Western and more advanced direct marketing department counterparts.

With the statistics above about the size of the DM plane, Saudi Arabia becomes a stepping stone to move into a global company.

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