Alhassan Joins with a strong track record of both operational & Strategic management with proven successes in Procter & Gamble.He led P&G Direct Marketing Strategy & was the key driver of P&G to adopt a regional DM strategy. He has also lead multiple P&G brands to breakthrough business results. Joining us in 2008 his strong leadership has turned around the organizations, and supported Finance in its bottom line mandate.His understanding in all the challenges involved in creating the DM Industry on a regional basis is an asset for our future growth. He has relaunched GCC, and leveraged the postal network to Deliver breakthrough in Direct Mail across Saudi Arabia.

Yahya Q. Hamidaddin started his professional career in 1984 as a training Program Coordinator and later Consultant for several years with the giant jet engine manufacturer Pratt & Whitney in Connecticut, USA. He later moved to Riyadh, KSA and progressed in the HR discipline working with Silki La Silki and Samama. In 1999, he moved to UAE and founded the Dubai branch of the Jeddah-based Direct Marketing Services (DMS). He led the initiation and building of the HR department in DMS in the capacity of its first HR Director for several years before taking on the role of Deputy GM leading DMS Dubai in its role to serve the UAE and other GCC markets. Mr. Hamidaddin has a span of over 20 years of HR and organizational leadership experience. He holds a Bachelors of Science in Industrial Management from KFUPM, KSA and an MBA in Management from FDU, USA..

Mohammad A Alsayani

Graduating from the University of Jordan in 1996 with a degree in Commercial sciences he has led the department of operations.This includes the fulfillment center, field targeting and the data entry center. Mohammad is an aggressive manager who gets things done. Relentless in implementing company plans and strategies pertaining to the day-to-day operations and long term strategies. He has been integral in developing relationships with major decision-makers in the market, so as to foster strategic partnerships towards the furtherance of the business. Lately as head of operations he has ensured that we are accurate and timely, and responsible to deliver the optimum service possible. His most recent launch is fulfillment centers in Jeddah increasing our mailing capacity to 5 million mailers. .